There occasionally comes a release that totally changes everything you expected from an artist. Haru Nemuri, who has made a name for herself making early Daoko-like tunes with previous releases has come and reinvented everything. Her latest album Haru to Shura is confident, wild, aggressive, punky and most of all- feels like a living, breathing thing. If she was grounded before- this time she’s shot herself into the stratosphere.
Opening with the rowdy “MAKE MORE NOISE OF YOU”, a fist shaking punk anthem that would make for a legendary T-shirt slogan, Haru sets the tone for the album ahead. Unbridled youth energy is the name of the game here, and with massive choruses like the one on “Narashite” or title track “Haru to Shura”, its hard not to get swept along with it. The instrumental work matches the energy (those soaring guitars!), and considering that it’s a “Jpop” record, it rocks harder than most rock bands.
Everything sounds organic and important. Nemuri has a flow that is impeccable and matches her explosive backing tracks perfectly. She growls like a pro- not a wail, a genuine, gut churning growl that shakes the soul. Production is appropriately rough around the edges, with no cookie cutter lining to soften the hits.
Track picks include the punchy single “Sekai o Torikaeshite Okure” (which will bore its way into your brain and sit there for hours after listening to it), the fun “Lost Planet” and finally, my personal favorite track “Nineteen”, which has one of the most impressively hard hitting hooks and transitions I’ve heard in a long, long time.
Usually, ending your album with remixes is a sign that you’re just filling the record up, but in this case- the remixes have had so much thought and effort put into them. They flow naturally with the album’s rhythm and they are surprisingly as satisfying as the original versions. The “Narashite” lazy jazz/trip-hop arrangement is particularly great- and makes for brilliant, sleepy, tripped out sendoff.
The grandest sentiment given from this extraordinary work is knowing that this release comes from a place that is entirely genuine- Haru Nemuri is giving her all on this album, the stakes feel high. It truly feels that she made this to prove herself- and without a doubt has– on every level. There literally isn’t a single track you will want to skip- even the “zzz” interludes have the function of tying the album together neatly. A masterpiece.
10/10 You aren’t just experiencing a new J-pop album, you’re experiencing a new J-pop LANDMARK. Essential. Buy it. Play it everywhere you go. Perfect.